After Two Decades Of Performance Marketing Dominance, Brand Is Poised For A Renaissance

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 12:00 UTC

Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age of brand advertising ended long ago. Back then, production and distribution barriers limited competition across most consumer categories, while scarce media placements…

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Sources

• T2After Two Decades Of Performance Marketing Dominance, Brand Is Poised For A RenaissanceAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 12:00