Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 04:45 UTC

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad servers, which is how Prebid auctions currently…

policy

Sources

• T2Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAMAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 04:45