Ikea’s CMO sees LLMs as the newest place a brand has to hold its line

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 04:01 UTC

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.

aipolicy

Sources

• T2Ikea’s CMO sees LLMs as the newest place a brand has to hold its lineAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 04:01