Bath & Body Works is testing smaller-batch fragrances through Hype Lab

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 14 Oct, 04:00 UTC

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to…

policy

Sources

• T2Bath & Body Works is testing smaller-batch fragrances through Hype LabModern Retail / Digital Commerce 360 / AgFunderNews14 Oct, 04:00