AI-Moderated Interviews for Market Research and Digital Twins Calibration

T1Covered by 1 source · first reported by arXiv at 25 Sept, 04:00 UTC

arXiv:2609.29143v1 Announce Type: cross Abstract: AI-moderated interviews are emerging as a scalable market-research method for generating consumer insights and building consumer "digital twins." Yet it remains unclear whether they match human-moderated interviews or improve on simpler, static data…