BT does soap operas product placement deal to boost brand

T2Covered by 1 source · first reported by Light Reading / Fierce Network / Telecoms.com / RCR Wireless / Mobile World Live at 13 Oct, 16:26 UTC

BT will soon appear in a pair of popular UK soap operas, as it pushes on with its campaign to make its brand a trusted household name once again.

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Sources

• T2BT does soap operas product placement deal to boost brandLight Reading / Fierce Network / Telecoms.com / RCR Wireless / Mobile World Live13 Oct, 16:26