Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

T1Covered by 1 source · first reported by Meta — Newsroom / Engineering at 13 Oct, 16:01 UTC

Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta’s first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both compute and…

ai

Sources

• T1Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AIMeta — Newsroom / Engineering13 Oct, 16:01