Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 13 Oct, 12:00 UTC

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to…

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Sources

• T2Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach ThemAdExchanger / Digiday / MarTech / Search Engine Journal13 Oct, 12:00