Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 13 Oct, 11:54 UTC

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

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Sources

• T2Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitchesAdExchanger / Digiday / MarTech / Search Engine Journal13 Oct, 11:54