Dear Performance CTV Companies: Please Stop. You’re Hurting Us

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 13 Oct, 04:35 UTC

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve…

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Sources

• T2Dear Performance CTV Companies: Please Stop. You’re Hurting UsAdExchanger / Digiday / MarTech / Search Engine Journal13 Oct, 04:35