Making AI Pay Its Way, With Cloudflare

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 13 Oct, 05:00 UTC

For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen, VP of strategic partnerships for media…