‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 13 Oct, 04:00 UTC

First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and Roses." Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the "romantasy" genre.