Media buys and mega partnerships: How the creator economy is splitting in two

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 13 Oct, 04:01 UTC

There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that…

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Sources

• T2Media buys and mega partnerships: How the creator economy is splitting in twoAdExchanger / Digiday / MarTech / Search Engine Journal13 Oct, 04:01