TV Budgets Are Following The Wrong Scorecard

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 12 Oct, 12:00 UTC

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification…