How Lagos Life turned a viral game into an ad business

T2Covered by 1 source · first reported by Africa: TechCabal / Techpoint Africa / TechCentral / WeeTracker / Ventureburn at 12 Oct, 12:10 UTC

This is Follow the Money, our weekly series that unpacks the earnings, business, and scaling strategies of African fintechs, financial institutions, companies, and governments. A new edition drops every Monday. Between October 1 and 9, 2026, Lagos Life, the city-based simulation game, went from an…