71% of Card Switchers Choose a Card Already in Their Wallet

T2Covered by 1 source · first reported by PYMNTS at 12 Oct, 08:00 UTC

Credit card issuers may think their biggest retention threat is another bank persuading a customer to open a new account. But the replacement card may already be sitting in the customer’s wallet. PYMNTS Intelligence’s “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing…

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Sources

• T271% of Card Switchers Choose a Card Already in Their WalletPYMNTS12 Oct, 08:00