When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 12 Oct, 04:35 UTC

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while…