For some publishers, agentic advertising is still a question of ROI

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 12 Oct, 04:01 UTC

Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.

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Sources

• T2For some publishers, agentic advertising is still a question of ROIAdExchanger / Digiday / MarTech / Search Engine Journal12 Oct, 04:01