Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 12 Oct, 04:01 UTC

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

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Sources

• T2Media Buying Briefing: Synthetic audience adoption by agencies and clients takes offAdExchanger / Digiday / MarTech / Search Engine Journal12 Oct, 04:01