‘An important capability for us’: PepsiCo CEO on Publicis switch

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 12 Oct, 04:01 UTC

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

policy

Sources

• T2‘An important capability for us’: PepsiCo CEO on Publicis switchAdExchanger / Digiday / MarTech / Search Engine Journal12 Oct, 04:01