‘Pay or Okay’ study: Users prefer a tracking-free “third option”

T2Covered by 1 source · first reported by EFF Deeplinks / noyb / Access Now at 04 Dec 2025, 06:00 UTC

Cookie Banners So-called ‘Pay or Okay’ systems are on the rise in Europe. Instead of giving users a choice to either accept or reject ad tracking, Pay or Okay systems require a payment if you want to refuse to give your “consent”. This nudges 99.9% of users to consent, even if they actually don’t…

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Sources

• T2‘Pay or Okay’ study: Users prefer a tracking-free “third option”EFF Deeplinks / noyb / Access Now04 Dec 2025, 06:00