AI budgets are growing faster than proof of ROI

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 09 Oct, 12:24 UTC

Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value. The post AI budgets are growing faster than proof of ROI appeared first on MarTech.

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Sources

• T2AI budgets are growing faster than proof of ROIAdExchanger / Digiday / MarTech / Search Engine Journal09 Oct, 12:24