From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction

T2Covered by 1 source · first reported by Smashing Magazine / CSS-Tricks / web.dev / Chrome for Developers / LogRocket at 10 Jul, 13:00 UTC

The strongest visual concepts don’t start in Figma. They start with the right questions. Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single…

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Sources

• T2From Kickoff To First Concept: How To Turn Brand Strategy Into Visual DirectionSmashing Magazine / CSS-Tricks / web.dev / Chrome for Developers / LogRocket10 Jul, 13:00