Helly Hansen migrated to Vercel and drove 80% Black Friday growth

T1Covered by 1 source · first reported by Vercel (blog + changelog) at 15 Sept 2025, 13:00 UTC

HellyHansen.com HHWorkwear.com Musto.com Founded in 1877, Helly Hansen is a global leader in technical apparel, but its digital experience wasn't living up to its legacy. Operating across 38 global markets with multiple brands (including,, and), the company was being held back by an outdated tech…