Why ChatGPT ads won’t likely impact holiday sales in a major way this year

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 09 Oct, 04:00 UTC

Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms.

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Sources

• T2Why ChatGPT ads won’t likely impact holiday sales in a major way this yearModern Retail / Digital Commerce 360 / AgFunderNews09 Oct, 04:00