How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 08 Oct, 04:45 UTC

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an 18.5% growth rate…