Modern Retail+ Research: How agencies adapt to a media landscape shaped by AI and creators

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 08 Oct, 04:00 UTC

Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning.