Media Briefing: As AI search shifts referrals, publishers revisit registration walls

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 08 Oct, 04:01 UTC

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.

policy

Sources

• T2Media Briefing: As AI search shifts referrals, publishers revisit registration wallsAdExchanger / Digiday / MarTech / Search Engine Journal08 Oct, 04:01