Heineken serves up outcomes with mixed attention and brand awareness approach

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 08 Oct, 04:01 UTC

With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.

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Sources

• T2Heineken serves up outcomes with mixed attention and brand awareness approachAdExchanger / Digiday / MarTech / Search Engine Journal08 Oct, 04:01