Not every customer is good for growth

T2Covered by 1 source · first reported by SEA: e27 / Vulcan Post at 08 Oct, 01:00 UTC

Winning new customers is usually treated as one of the clearest signs that a company is growing. More contracts mean more revenue, more logos and more evidence that the market wants what the business is selling. For an early-stage company in particular, saying no to a paying customer can feel…