What to do when brand archetypes don’t help you write UX copy

T2Covered by 1 source · first reported by Smashing Magazine / CSS-Tricks / web.dev / Chrome for Developers / LogRocket at 10 Sept, 23:00 UTC

Brand archetypes can define your personality, but they don’t tell you what to say. The imagined speaker technique turns an abstract archetype into a real voice you can write through. The post What to do when brand archetypes don’t help you write UX copy appeared first on LogRocket Blog.

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Sources

• T2What to do when brand archetypes don’t help you write UX copySmashing Magazine / CSS-Tricks / web.dev / Chrome for Developers / LogRocket10 Sept, 23:00