AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 07 Oct, 04:03 UTC

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The initiative brings together NBCUniversal…

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Sources

• T2AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target TexasAdExchanger / Digiday / MarTech / Search Engine Journal07 Oct, 04:03