Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 24 Sept, 17:09 UTC

The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising…

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Sources

• T2Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In CheckAdExchanger / Digiday / MarTech / Search Engine Journal24 Sept, 17:09