Want an AI-Built MMM You Can Trust? Start With a Thesis

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 06 Oct, 20:58 UTC

AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act…

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• T2Want an AI-Built MMM You Can Trust? Start With a ThesisAdExchanger / Digiday / MarTech / Search Engine Journal06 Oct, 20:58