Brands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic content

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 06 Oct, 14:00 UTC

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. Here's why the format has become so popular.

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Sources

• T2Brands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic contentModern Retail / Digital Commerce 360 / AgFunderNews06 Oct, 14:00