PubX Raises $5 Million And Buys Digital Governance Startup Compliant

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 06 Oct, 11:00 UTC

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to…