Value Over Volume, With NYT’s Courtney Glaze

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 06 Oct, 05:00 UTC

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, VP of revenue operations, on this…

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• T2Value Over Volume, With NYT’s Courtney GlazeAdExchanger / Digiday / MarTech / Search Engine Journal06 Oct, 05:00