How consumer healthcare brands are adapting FMCG media strategies

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 06 Oct, 04:01 UTC

Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?

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Sources

• T2How consumer healthcare brands are adapting FMCG media strategiesAdExchanger / Digiday / MarTech / Search Engine Journal06 Oct, 04:01