How to maximize ROI with first-party data strategies

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Oct, 12:47 UTC

Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue. The post How to maximize ROI with first-party data strategies appeared first on MarTech.

businesspolicy

Sources

• T2How to maximize ROI with first-party data strategiesAdExchanger / Digiday / MarTech / Search Engine Journal05 Oct, 12:47