The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Oct, 04:35 UTC

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry. I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became…

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• T2The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach BuyersAdExchanger / Digiday / MarTech / Search Engine Journal05 Oct, 04:35