Temu took the world by storm – but has the shopping app lost its thunder?
In February 2023, the budget shopping platform Temu announced itself on the world stage in the brashest way possible: becoming one of the youngest ever brands to buy a Super Bowl advertising spot. “Download the Temu app and shop like a billionaire,” a voice proclaimed in the 30-second commercial…
Sources
- T2Temu took the world by storm – but has the shopping app lost its thunder?China: SCMP Tech / TechNode / Pandaily / KrASIA / Sixth Tone