How Rothy’s built a DTC footwear brand with staying power

While other DTC footwear brands like Allbirds struggled, Rothy’s surpassed $200 million in sales by growing carefully, testing retail and wholesale, and managing to avoid DTC's costly expansion traps. Rothy’s CEO and president, Dayna Quanbeck, joined the Modern Retail Podcast to talk about the…

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How Rothy’s built a DTC footwear brand with staying power · TechNews