Media Briefing: Publishers question whether personalization actually pays off

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 24 Sept, 04:01 UTC

Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.

policy

Sources

• T2Media Briefing: Publishers question whether personalization actually pays offAdExchanger / Digiday / MarTech / Search Engine Journal24 Sept, 04:01