Why Sephora released a beauty set exclusively on TikTok Shop

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 24 Sept, 04:01 UTC

TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.