58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 24 Sept, 10:30 UTC

Agentic buying is 2026’s year of the mobile.

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• T258% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe researchAdExchanger / Digiday / MarTech / Search Engine Journal24 Sept, 10:30