PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 24 Sept, 09:00 UTC

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The Show-Level CTV Targeting Bandwagon appeared first on…

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Sources

• T2PubMatic Jumps On The Show-Level CTV Targeting BandwagonAdExchanger / Digiday / MarTech / Search Engine Journal24 Sept, 09:00