Effie.ai is betting on closing the gap between testing AI and actually running it in retail

Effie.ai, a Chicago-based startup building agentic AI tools for retail execution, has brought on Nataliia Freidrich as Strategy Advisor in its Chicago office. Freidrich arrives with more than 15 years of experience in revenue growth management, commercial operations, and transformation, with stints…

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Effie.ai is betting on closing the gap between testing AI and actually running it in retail · TechNews