Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 02 Oct, 17:11 UTC

When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories AdExchanger alone published on the vicissitudes of ATT is staggering. (I personally wrote about ATT…