AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

T1Covered by 1 source · first reported by AWS — What's New / News Blog at 10 Sept, 08:00 UTC

AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams. Available exclusively to publishers in the Amazon Publisher Services (APS) Streaming TV program…

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• T1AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demandAWS — What's New / News Blog10 Sept, 08:00