The World Cup Rewrote a City’s Spending Habits

T2Covered by 1 source · first reported by PYMNTS at 24 Sept, 08:00 UTC

The World Cup gave small businesses in host cities a sales bump. That, at least, was a relatively predictable outcome. But findings shared in the September 2026 edition of the SMB Growth Report from PYMNTS Intelligence reveal that the bigger surprise is who delivered that sales dump. And it wasn’t…

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Sources

• T2The World Cup Rewrote a City’s Spending HabitsPYMNTS24 Sept, 08:00